I’ve had the great pleasure of creating award-winning working with inspiring partners at top-notch agencies on global brands. Over the years, I’ve found a few absolutes. Great ideas transcend medium. Imagination feeds everything. Memorable work always starts with a fundamental human truth. Meaningful insight is the best way to build brands. The only constant is change. Even this digital, mobile, instagrammable, snap-chattable culture will eventually morph into something new so it’s not worth getting all Lady Macbeth over it.